Why Social Media?
Five benefits of advertising on social media:
Whether you are new to social media ads and are considering the investment, or are already running ads elsewhere, such as on Google, the following benefits may encourage you to diversify your efforts and incorporate more social media into your mix.
- Reach new customers
- Low entry cost
- Gain audience insights
- Wide range of formats
- Accomplish more of your goals
Why Content Marketing?
Have you ever heard the phrase, “content is king”?
Though content marketing used to just be a way to set yourself apart from your competitors, it has now become a necessity for any modern brand. Content marketing is at the heart of most successful digital marketing campaigns. Behind every great brand is a wealth of valuable and relevant content that really connects with the company’s audience.
But you may still be wondering, why is content marketing important?
To help you better understand the importance of content marketing, we’ve put together a list of the top advantages that it can provide your small business:
- Improve brand reputation by building trust through content marketing.
- Great content helps influence conversions.
- Optimised content helps improve your SEO (Search Engine Optimisation) efforts.
- Creating great content is a cost-effective way to bring in new leads.
- Content enables your brand to showcase your subject matter expertise.
- Want to build relationships with customers? Publish great content.
- Your leads and customers want great content!
- Content marketing helps you set yourself apart from competitors.
- Content is important during each step of the marketing funnel.
- Content helps support almost every other digital marketing strategy.
- Content showcases your support of creators and builds rapport.
Demographics: 2022
Motiveer Fb (@motiveermeer)
Motiveer TT (@motiveer_meer)
Motief Radio TT (@motiefradio)
Following
Facebook: 3,331 (as of 31 January 2023)
Age Group: 35-55 (65%)
Male/Female: 5%-95%
TikTok: 23,896 (as of 11 April 2023)
Anonieme Gesprekke (2022) Combined Reach:
AG#1: 4,189
AG#2: 3,166
AG#3: 5,764
AG#4: 5,312
AG#5: 3,583
AG#6: 2,293
AG#7: 5,308
AG#8: 4,599
AG#9: 2,578
AG#10: 2,901
Total Reach: 39,693
Average reach/post: 3,969
*Note to the advertiser: These lives were hosted at random according to guest availability with no goal in mind except to have fun and to have something to show for it at the end. At the start of 2023, Motiveer took these interviews and approached a radio station in Hartbeespoort. Pieter Motiveer now hosts 3 of his own shows and one show for another host who is currently on maternity leave and will return in June. He also serves as stand-in host for other hosts. Rapidly accumulating hours of experience on air.
As motivational speaker Pieter Motiveer also took to TikTok to host lives that bore a message during the same time last year and accumulated over 200 hours of lives, packed with content and meaningful conversations and uplifting Motiveer’s followers.
It is important to mention that Motiveer only had approximately 1,000 TikTok followers when the first Anonieme Gesprekke was held with Thabiso Khambule on the 25th of May 2022 and the live interviews were held exclusively on facebook. This year however they will be held on TikTok as well, on another of Motiveer’s accounts, Motief Radio, which currently sits on 18,687 followers.
This year’s lives also serves a purpose and unlike in 2022, they are more professional and streamlined to better fit the needs of guests and advertisers alike.
Motiveer has already gotten the approval of Agencies who handle some of the PR for large artists and plans to approach more agencies soon.
In his personal life Pieter has applied with The Digital School of Marketing to do a digital marketing course as well as an entrepreneurship for media course (an enrolment letter can be provided if required, subject to the signing of a non-disclosure agreement beforehand).
Lastly, Motiveer is incrementally creeping towards its goals and would be honoured to have companies and individuals to accompany it on the journey.
Scheduling
Social Media
Lives are scheduled and planned weeks in advance with artists, agencies, and social media marketers in the form of promo videos, posters and snippets from previous events.
A copy of upcoming lives will always be available upon request and advertisers will be able to see who will be on the programs. A short description will always accompany each guest.
Lives are scheduled one week prior to the event on both Facebook and TikTok. On the same day a promo video is scheduled for the Friday before the event and a post is scheduled to serve as a reminder on the Monday before.
After a live there is no copy in the description of the video so, the video immediately gets rewatched by Pieter and he compiles the copy, at the same time he makes short “snippets” which will be posted on TikTok, Thursday. On Thursday he schedules another two posts with those snippets for Friday and the next Monday.
After which the entire process gets repeated again.
This is why lives are only held every second Wednesday, it allows time for the content to “settle” and be spread out over time instead of bombarding followers on a daily basis.
Advertising Slots
Each slot is 30 seconds long.
12:00, 12:30 & 13:00 – Show sponsor
There is an open slot every 10 minutes during the show allowing for ads to be read which does not interrupt the flow of conversation too frequently. However, it is a well known fact in radio that “live reads” have a higher attention rate because listeners are paying attention to what a host is saying. In other words they are tuned in to his/her voice already so, they are more likely to pay attention.
Pricing
Note: All ads are sold as a package and includes multiple shows. That is because frequency and consistency goes hand in hand. You might not be selling what someone wants today but, they will soon forget and they might need what you are selling next time. If your ad is not there next time, then you have wasted your time and your money. So, ads are not sold on a month-to-month basis but, over at least 6 shows or 12 weeks (3 months).
Show Sponsor
A show sponsor (as seen under advertising slots) receives 3 slots during each show: in the beginning, the middle and at the end. Each, 30 seconds long. The beginning and the end of the show’s ads will be a thank-you-ad while the ad in the middle will be generic with a clear call-to-action.
To sponsor a show will cost R500 per show for 6 shows. Invoiced monthly. A further discount of 15% is offered for once-off payments. Costing R2,550.
Live Reads
Every advertising slot is 30 seconds long and is generically written with a clear call-to-action at the end. Live reads will cost R250 per read or per show. Invoiced monthly. A further discount of 10% is offered for once-off payments. Costing R1,350.
A longer, 1-minute slot is also available if an advertiser would like a longer advertisement at a cost of R400 per read or per show.
As added value, a small thumbnail of your company logo will be posted on www.motiveermeer.co.za, permanently and will not be removed for as long as the website is running.
*Ads are written by professionals who have been in the industry for many years. Writers of “listening-ads” use what is called, “imaging,” in the industry. Meaning they write ads in such a way as to paint a clear picture in a listeners mind of the product or service.
*Prices include copywriting and 2 adjustments as well as 1 change per month or every 2 shows.
*Each show will be boosted on Facebook afterwards and will be uploaded to Motiveer’s YouTube channel.