Why Social Media?
Five benefits of advertising on social media:
Whether you are new to social media ads and are considering the investment, or are already running ads elsewhere, such as on Google, the following benefits may encourage you to diversify your efforts and incorporate more social media into your mix.
- Reach new customers
- Low entry cost
- Gain audience insights
- Wide range of formats
- Accomplish more of your goals
Why Content Marketing?
Have you ever heard the phrase, “content is king”?
Though content marketing used to just be a way to set yourself apart from your competitors, it has now become a necessity for any modern brand. Content marketing is at the heart of most successful digital marketing campaigns. Behind every great brand is a wealth of valuable and relevant content that really connects with the company’s audience.
But you may still be wondering, why is content marketing important?
To help you better understand the importance of content marketing, we’ve put together a list of the top advantages that it can provide your small business:
- Improve brand reputation by building trust through content marketing.
- Great content helps influence conversions.
- Optimised content helps improve your SEO (Search Engine Optimisation) efforts.
- Creating great content is a cost-effective way to bring in new leads.
- Content enables your brand to showcase your subject matter expertise.
- Want to build relationships with customers? Publish great content.
- Your leads and customers want great content!
- Content marketing helps you set yourself apart from competitors.
- Content is important during each step of the marketing funnel.
- Content helps support almost every other digital marketing strategy.
- Content showcases your support of creators and builds rapport.
Demographics: Facebook Page 2022
Motiveer (@motiveermeer)
Facebook Reach
Follows: 3,331 (as of 31 January 2023)
Age Group: 35-55 (65%)
Male/Female: 5%-95%
Daily Quotes:
January: 1,016 Posts: 4
February: 702 Posts 3
March: 8,380 Posts: 6
April: 16,301 Posts: 5
May: 7,040 Posts: 6
June: 15,152 Posts: 10
July: 2,587 Posts: 1
August: 9,294 Posts: 4
September: 21,167 Posts: 8
October: 9,350 Posts: 6
November: 363 Posts: 1
December: 0 Posts: 0
Total Reach: 91,352
Total Posts: 54
Average reach/post: 1,692
*Note to the advertiser: These posts were posted randomly and in no specific order and with no specific goal in mind apart from creating a post to say something random about something (tongue in cheek). Possible reach per week can grow to over 5,000 and 20,000 per month.
General Info:
As seen above, with a natural reach and an average of 1 post per week the capabilities of your reach can go even further when structured and ordered as set out below.
Slots: 3/day, 5 x /week = ±60 slots /month
Slot Times: 9am – 10am, 12pm – 1pm & 4pm – 5pm
Price Range:
Mon – Fri, 9am – 10am @ R200 /post
Mon – Fri, 12pm – 1pm @ R100 /post
Mon – Fri, 4pm – 5pm @ R150 /post
Packages:
(P1) Mon, Wed & Fri, 9am – 10am @ R2,400/month
(P2) Tues & Thurs, 9am – 10 am @ R1,600/month
(P3) Mon, Wed & Fri, 12pm – 1pm @ R1,200/month
(P4) Tues & Thurs, 12pm – 1pm @ R800/month
(P5) Mon, Wed & Fri, 4pm – 5pm @ R1,800/month
(P6) Tues & Thurs, 4pm – 5pm @ R1,200/month
*10% discount offered for a 3-month retainer
*For an extra R1000/month, 1 post/week will get boosted (recommended)
What is included?
Content marketing would not be content marketing without content now, would it? No.
You did not expect your logo to be stuck to a picture with just a nice quote either, did you? No.
So, with each post a short paragraph of copywriting will be included to give the post thought on a subject and that is exactly what they will get (and you too).
Copywriting includes a standard 70-word ad script (3 seconds), added to the end of each post that can be changed once per month and includes your company socials, with up to 3 links of your choice and between 100 – 140-word, creative writing per post.
Note: All brands differ and this is important to be highlighted. The quotes can be selected by you and we will adapt posts according to your specific brand requirements. We understand that even for large companies, social media budgets are comparatively small, which is why our packages are tailormade and affordable.
Examples of proposed designs :
Advertising with Motiveer is not about the sheer volume of leads that can be generated through social media, but rather about aligning with the values that it represents. Moitveer has already worked with popular brands such as King Price Insurance, Maroela Media and most recently, Solidariteit Helpende Hand.